FAMILY-FRIENDLY COLOR FORECAST
Sherwin-Williams colormix™ 2012 explores earthy origins of primary palettes
CHICAGO (June 13, 2011) ― The Sherwin-Williams colormix™ 2012 forecast proves a color palette doesn’t need to stray far from its roots to make a big design impact.
Color Resources
“Colors that are analogous, or adjacent on the color wheel, are a dominant trend,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “We discover a fresh array of combinations within color families ― be it fiery reds, watery blues, grassy greens or organic neutrals.”
Forget the expected tone-on-tone pairings. Sherwin-Williams color experts drew inspiration from fashion-forward color-washing and ombré dyeing techniques to experiment with color values and hues within color families to create four vibrant palettes. They also embraced the sustainable landscape ― which has become an enduring influence on all aspects of décor and design.
“Just hone in on a color you love and the ideal, natural complement will be right nearby,” Jordan said.
The 40 hues highlighted in colormix 2012 stay close to home with earth-inspired, color family groupings: Reds, Blues, Greens and Neutrals.
Reds Burn Brightly
Red is the color of love, fire and the earth’s molten core, and it stirs raw emotions ranging from the deepest passion to the softest femininity. This saturated palette includes hues of brilliant flowers and glowing embers. It isn’t a single red, but a deep gradation of fuchsias, red-oranges, violets and delicate pinks.
“Thanks to the popularity of lacquered finishes and all things China, red has renewed dominance,” Jordan said. “But the old taboos about mixing reds with oranges and purples don’t apply. Our red palette is as bold and free-spirited as the color itself.”
Blues Not Washed Out
This soothing palette celebrates a pair of functional and treasured blues: denim and water. It explores the darkest indigo to faded-jeans hues, some with violet undertones, as well as the calm, shimmery shades that reflect rivers, lakes and seas.
Neutrals Provide Balance
Raw materials continue to influence color trends, especially the more subtle hues. Picture a field of grain, pile of pebbles, weathered wood and earthen clay. Gold tones embody the sun and soft metallics — and warm up this understated yet refined palette. Textural elements, such as linen, unfired porcelain and mixed woods, provide subtle tonal variations.
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