Customer loyalty can be achieved in innovative ways
Sunday April 1st 2012
In today's economic climate, customer loyalty has been pushed to the top of the agenda and for those retailers who are getting it right, it can make the difference to survival.
The Retail Bulletin’s Customer Loyalty Conference, sponsored by The Logic Group, is on June 13th 2012 in London. The theme of the conference is ’Maximising customer loyalty and stability by communicating brand values, building trust and engaging your customers’.
Mark Kusionowicz, Marketing Director at The Logic Group says that ”The biggest innovation due to affect retailers over the next 12 months is NFC technology - via smartphone payments, smart posters, (where customers simply wave their phone against the poster to be automatically directed to information about the product) and vouchers. The mobile phone is always with us and NFC makes it the perfect vehicle for retailers to engage with their customers throughout the journey from pre to post purchase. The phone allows post purchase engagements based upon an increased understanding of the shopper and the ROI from obtaining this information is huge, as it provides detailed insight for retail marketing programs. Also, a year ago, prepaid as a customer engagement tool was at a tipping point. Today, it is becoming an essential part of how retailers do business and achieve competitive advantage.
According to Richard Traish, senior partner, Kurt Salmon, omni-channel integration still remains elusive. “Consumer brands excel in providing superior customer service in one channel but struggle to replicate it across other channels, even though this is where the biggest sales opportunities lie. Even among the companies we analysed, in some areas the best were performing three times as well as the rest so there is a huge opportunity gap to close.”
In today's economic climate, customer loyalty has been pushed to the top of the agenda. Top speakers confirmed for the Retail Bulletin’s Customer Loyalty Conference include Tesco Plc, Costa Retail, The White Company, Shop Direct Group, Orange-France Telecom, Lush, Joules Ltd, Just-Eat, Topshop, Great Ormond Street Hospital Children’s Charity, The Logic Group, Empathica, Visa Europe.
With excellent networking opportunities throughout the day and a chance to ask our customer loyalty experts their burning questions through our interactive conference sessions and Twitter feed, can you afford to miss this high-quality Conference? Click here for more details and registration.
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